During the World Cup we were working with Millward Brown Digital, a market research firm, to understand the impact that Sponsored Posts have on user attitudes towards advertisers. What we found was that engagement, especially earned engagement, is incredibly effective at boosting key awareness and association measures. Adweek did a quick write up about the study here, but we also thought you might be interested in seeing the results first-hand.
"BecauseFútbol is all about the celebration of fan passion, and our partnership with Tumblr was the key to connecting, inspiring and engaging fans—turning that futbol fan passion into Hyundai brand engagement.”
—Steve Shannon, Vice President of Marketing, Hyundai Motor America
As an official sponsor of the FIFA World Cup since 2002, Hyundai wanted passionate soccer fans to associate their brand and message with one of the biggest sporting events in the world.
There’s a tissue paper uncle at the hawker centre nearby who I regularly buy tissue from. He used to sell them in bunches of four with a rubber band tied around them, and he used to write four numbers on each bunch - if you were interested in getting lucky with them. At the time I thought…
Archie Andrews — the freckly, lovelorn comic book star — is going to die in an upcoming issue of theLife With Archie series, which shows Archie’s life as an adult.
"Archie dies as he lived — heroically," Archie Comics CEOJon Goldwater told the New York Post.”He dies saving the life of a friend, and does it in his usual selfless way. Archie has always been a representation of us — the best of us. Our strengths and our faults.”
Writer Paul Kupperberg added, “This isn’t a random one-off or ‘what-if’ story that we’re doing as a gag. This is the story that we mapped out carefully and with much thought.”
But do not despair, dear readers: Archie will live on in his teenage incarnation. ThePost says that “Archie — much to the relief of Jughead, Betty and Veronica — remains alive in comics set in the present.” He’ll even be given the Lena Dunham treatment (by which we mean she will write an Archie storyline, not that he will have a series of uncomfortable sexual experiences on camera.)
Of all the ridiculous theories i’ve heard so far, and being an avid aviation enthusiast (and watching far more than my fair share of Air Crash Investigations over the past 5 years). This is definitely something the authorities should consider.